C. Howard Company Inc. was started by Charles Howard of New York City in the early 1930's. Mr. Howard, in search of a "unique and different flavored candy," concocted a delightful confectionery mint called, "Choward's Violet," in a small industrial loft on Broadway. His first retailing experience was selling "Choward's Violet" on the street corners in Manhattan, where the product's reputation grew. On the heels of "Choward's Violet" success, Mr. Howard then introduced to New Yorkers a purple colored gum tablet, and named it "Choward's Scented Gum". In years to come, Charles Howard expanded his candy line to include Choward's Peppermints, Spearmints, and Lemon Mints. Upon the passing of Mr. Howard, the company carried on under the leadership of Elizabeth Juhase, a long time valued employee. In the 1970's, Elizabeth enlisted the help of her nephews, who to this day operate the company as a family concern. The company continues to manufacture the original line of quality products started by Mr. Charles Howard.